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~person:"Füller, Johann"
~subject:"Erfolgsfaktor"
~subject:"Innovation diffusion"
~type:"article"
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Erfolgsfaktor
Innovation diffusion
New product development
14
Produktentwicklung
14
Customer integration
8
Kundenintegration
8
Consumer behaviour
6
Innovation management
6
Innovationsmanagement
6
Konsumentenverhalten
6
Social Web
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Social web
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Brand management
4
Innovation
4
Markenführung
4
Brand
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Markenartikel
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Beziehungsmarketing
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Brand image
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Crowdsourcing
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Innovationsdiffusion
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Markenimage
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Open innovation
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Relationship marketing
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Absatz
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Betriebliche Wertschöpfung
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Brand co-creation
1
Brand value
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Co-creation
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Consumer attitudes
1
Creativity
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Customer relationship management
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Diffusion of innovation
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Empirical method
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Empirische Methode
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Forecasting model
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High technology
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Hochtechnologie
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Füller, Johann
Millson, Murray R.
6
Van Den Bulte, Christophe
6
Brem, Alexander
5
De Jong, Jeroen P. J.
5
Tellis, Gerard J.
5
Chao, Chih-Wei
4
DeBrentani, Ulrike
4
Goldenberg, Jacob
4
Hippel, Eric von
4
Iyengar, Radha
4
Kapur, P. K.
4
Ompal Singh
4
Stock-Homburg, Ruth
4
Boso, Nathaniel
3
Chandrasekaran, Deepa
3
Dell'Era, Claudio
3
Dogbe, Courage Simon Kofi
3
Ernst, Holger
3
Gemser, Gerda
3
Graner, Marc
3
Griffin, Abbie
3
Guimaraes, Tor
3
Hasan, Md. Rajibul
3
Haverila, Matti J.
3
Kuester, Sabine
3
Li, Shan
3
Liao, Ying Kai
3
Lowe, Ben
3
Mißler-Behr, Magdalena
3
Mu, Jifeng
3
Muller, Eitan
3
Pomegbe, Wisdom Wise Kwabla
3
Reid, Mike
3
Reid, Susan E.
3
Shi, Xiaohui
3
Song, Michael
3
Stremersch, Stefan
3
Valente, Thomas W.
3
Aggrawal, Deepti
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Journal of business strategy
1
R & D management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
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ECONIS (ZBW)
3
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1
Unlocking laggard markets : innovation without high tech
Matzler, Kurt
;
Mooradian, Todd A.
;
Füller, Johann
; …
- In:
Journal of business strategy
35
(
2014
)
2
,
pp. 19-25
Persistent link: https://www.econbiz.de/10010385668
Saved in:
2
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
3
Predicting new product success with prediction markets in online communities
Matzler, Kurt
;
Grabher, Christopher
;
Huber, Jürgen
; …
- In:
R & D management
43
(
2013
)
5
,
pp. 420-432
Persistent link: https://www.econbiz.de/10010213437
Saved in:
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