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~person:"Faßnacht, Martin"
~subject:"Konsumentenverhalten"
~subject:"Markentreue"
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Konsumentenverhalten
Markentreue
Beziehungsmarketing
2
Consumer behaviour
2
Customer retention
2
Kundenbindung
2
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2
Brand image
1
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1
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Faßnacht, Martin
Prentice, Catherine
4
Rodríguez del Bosque, Ignacio A.
4
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3
Wong, IpKin Anthony
3
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2
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The journal of product & brand management
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
1
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ECONIS (ZBW)
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
2
Loyalty determinants : literature review and development of an integrative model of customer loyalty
Faßnacht, Martin
;
Daus, Philip W.
-
2004
Persistent link: https://www.econbiz.de/10002485261
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