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~person:"Fan, Fei"
~person:"Schimmelpfennig, Christian"
~subject:"Advertising"
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Advertising
Celebrity endorsement
9
Celebrity-Werbung
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Advertising effects
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Werbewirkung
6
Brand management
4
Markenführung
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celebrities
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celebrity endorsement
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Brand
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Brand equity
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Brand image
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Endorsements
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Fan, Fei
Schimmelpfennig, Christian
Huber, Frank
4
Meyer, Frederik
4
Chan, Kara
3
Arora, Nilesh
2
Banerjee, Neelotpaul
2
Davies, Fiona
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Foroudi, Pantea
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Garthwaite, Craig L.
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Hussain, Shahzeb
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Melewar, T. C.
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Pan, Po-Lin
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Parsad, Chandan
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Prashar, Sanjeev
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Priporas, Constantinos-Vasilios
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Roy, Subhadip
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Singh, Ramendra Pratap
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Thomas, Tijo
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Tripathi, Vibhuti
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Aa, Eva P. van der
1
Abbasi, Amir Zaib
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Abedin, Mohammad Ishmam
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Ang, Lay Hoon
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Arman Hj Ahmad
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Journal of global marketing
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
The IUP journal of marketing management : IJMM
1
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ECONIS (ZBW)
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From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
4
Significant decline in celebrity usage in advertising : a review
Schimmelpfennig, Christian
;
Hellensen, Svend
- In:
The IUP journal of marketing management : IJMM
15
(
2016
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10011536332
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