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~person:"Fang, Shih Chieh"
~person:"Rajagopal"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Brand relationship"
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Konsumentenverhalten
Brand loyalty
4
Brand management
4
Consumer behaviour
4
Markenführung
4
Markentreue
4
Beziehungsmarketing
3
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Relationship marketing
3
Structural equation model
3
Strukturgleichungsmodell
3
Brand Relationship
2
Brand relationship quality (BRQ)
2
Einzelhandel
2
Relational bonds
2
Retail trade
2
brand loyalty
2
Adults
1
Adverstising impact
1
Advertising Impact
1
Brand Personality
1
Brand benefits
1
Brand personality
1
Children
1
Customer satisfaction
1
Dienstleistungsqualität
1
Emotion
1
Erwachsene
1
Kinder
1
Kundenzufriedenheit
1
Partial least squares
1
Partial least squares (PLS)
1
Partielle kleinste Quadrate
1
Relationship age
1
Retail service
1
Service quality
1
Structural equation modeling (SEM)
1
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English
4
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Fang, Shih Chieh
Rajagopal
Dawes, John
10
Han, Heesup
8
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Fatma, Mobin
4
Fetscherin, Marc
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Thomson, Matthew
4
Ahn, Jiseon
3
Aitken, Murray L.
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Bruwer, Johan
3
Fang, Shyh-Rong
3
Hildebrandt, Lutz
3
Hollebeek, Linda D.
3
Hsieh, Sara H.
3
Huang, Shyh-Ming
3
Huber, Frank
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Ismail, Ahmed Rageh
3
Khamitov, Mansur
3
King, Ceridwyn
3
Kunkel, Thilo
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Ozuem, Wilson
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
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Published in...
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Australian journal of management
1
Corporate reputation review
1
International journal of business innovation and research : IJBIR
1
Managing service quality : MSQ ; an international journal
1
Source
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ECONIS (ZBW)
4
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
Saved in:
3
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
4
The impact of relational bonds on brand loyalty : the mediating effect of brand relationship quality
Huang, Chao-Chin
;
Fang, Shih Chieh
;
Huang, Shyh-ming
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
2
,
pp. 184-204
Persistent link: https://www.econbiz.de/10010253986
Saved in:
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