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~person:"Fantapié Altobelli, Claudia"
~person:"Piercy, Nigel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Guidebook"
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Marketing strategy processes and tools
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ECONIS (ZBW)
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Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
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2
Export strategy : key markets vs market spreading
Piercy, Nigel
-
2009
Persistent link: https://www.econbiz.de/10003833598
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3
Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
Piercy, Nigel
;
Morgan, Neil A.
-
2009
Persistent link: https://www.econbiz.de/10003836026
Saved in:
4
Market-led strategic change : transforming the process of going to market
Piercy, Nigel
-
2009
-
4th ed.
Persistent link: https://www.econbiz.de/10003719671
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