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~person:"Farsky, Mario"
~person:"Lynch, John G."
~subject:"Brand image measurement"
~subject:"Information"
~subject:"Market research"
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Brand image measurement
Information
Market research
Markenimage
10
Brand image
9
Messung
7
Measurement
6
Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Markenführung
2
Marktforschung
2
Sponsoring
2
Sponsorship
2
2010
1
Accessibility-diagnosticity model
1
Advertising effects
1
Aufsatzsammlung
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand Equity
1
Brand familiarity
1
Brand-anchored conjoint
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer choice
1
Customer Heterogeneity
1
Direct attribute rating
1
Discrete choice
1
Discrete choice experiment
1
Diskrete Entscheidung
1
Empirical method
1
Empirische Methode
1
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1
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Familiar and unfamiliar brands
1
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Farsky, Mario
Lynch, John G.
Pich, Christopher
5
Albers, Sönke
4
Harmeling, Colleen M.
3
Jedidi, Kamel
3
Sattler, Henrik
3
Spry, Louise
3
Aaker, Jennifer
2
Aeberhard, Marc
2
Ahluwalia, Rohini
2
Azar, Pablo
2
Balachander, Subramanian
2
Cian, Luca
2
Conrady, Roland
2
Dean, Dianne
2
Dwyer, Paul
2
Eisend, Martin
2
Ferjani, Madiha
2
Fuller, Matthew
2
Guja Armannsdottir
2
Günther, Thomas
2
Hartleb, Vivian
2
Herrmann, Andreas
2
Hruschka, Harald
2
Kalwani, Manohar U.
2
Kriegbaum-Kling, Catharina
2
Kumar, V.
2
Loken, Barbara
2
Mrad, Mona
2
Palmatier, Robert W.
2
Pauwels, Koen
2
Penz, Elfriede
2
Ruetz, David
2
Schnittka, Oliver
2
Shankar, Venkatesh
2
Srinivasan, Shuba
2
Sriram, S.
2
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2
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Marketing letters : a journal of research in marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Research papers on marketing and retailing
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
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1
The past, present, and future of measurement and methods in marketing analysis
Ding, Yu
;
DeSarbo, Wayne
;
Hanssens, Dominique M.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012301438
Saved in:
2
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
3
The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.
;
Lynch, John G.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
Saved in:
4
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
5
Image measurement with Golden - i - : a technical report
Farsky, Mario
;
Eggers, Felix
-
2006
Persistent link: https://www.econbiz.de/10003515666
Saved in:
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