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~person:"Farsky, Mario"
~person:"Park, C. Whan"
~person:"Romaniuk, Jenni"
~subject:"Advertising effects"
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Advertising effects
Markenimage
45
Brand image
44
Brand management
29
Markenführung
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Consumer behaviour
22
Konsumentenverhalten
22
Brand
14
Markenartikel
14
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10
Measurement
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Beziehungsmarketing
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Markentransfer
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Farsky, Mario
Park, C. Whan
Romaniuk, Jenni
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Gierl, Heribert
8
Bauer, Hans H.
7
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
6
Esch, Franz-Rudolf
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Roy, Subhadip
5
Sattler, Henrik
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Motta, Massimo
4
Mäder, Ralf
4
Nagar, Komal
4
Pauwels, Koen
4
Penta, Antonio
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Pradhan, Debasis
4
Rempel, Jan Eric
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Rosengren, Sara
4
Usman, Osly
4
White, Katherine
4
Allan, David
3
Biswas, Abhijit
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Chan, Fong Yee
3
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Journal of advertising research
2
Australasian marketing journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
2
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
3
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
4
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
Saved in:
5
Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
Saved in:
6
Wie werden Markenimages gemessen? : eine empirische Bestandsaufnahme
Farsky, Mario
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 52-55
Persistent link: https://www.econbiz.de/10003502733
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