//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Faseur, Tine"
~person:"Reid, Leonard N."
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Stimmung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Emotion
8
Advertising effects
6
Advertising
2
Fundraising
2
Werbung
2
Advertising industry
1
Advertising planning
1
Altruism
1
Altruismus
1
Behaviour
1
Child protection
1
Cognition
1
Consumer behaviour
1
Estimation
1
Grounded Theory
1
Grounded theory
1
Kinderschutz
1
Kognition
1
Konsumentenverhalten
1
Marketing
1
Media professions
1
Medienberufe
1
OTC pharmaceuticals
1
Print advertising
1
Printwerbung
1
Rezeptfreies Arzneimittel
1
Schätzung
1
Sponsoring
1
Sponsorship
1
Theorie-Praxis-Verhältnis
1
Theory-practice divide
1
USA
1
USA (Southeast States)
1
USA (Südoststaaten)
1
United States
1
Verhalten
1
Werbeplanung
1
Werbewirtschaft
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
6
Author
All
Faseur, Tine
Reid, Leonard N.
Septianto, Felix
15
Gierl, Heribert
8
Phau, Ian
7
Wen, Taylor Jing
7
Morris, Jon D.
6
Pelsmacker, Patrick de
6
Geuens, Maggie
5
Sar, Sela
5
Wu, Linwan
5
Bandyopadhyay, Argho
4
Dewitte, Siegfried
4
Gröppel-Klein, Andrea
4
Marchegiani, Christopher
4
Nallaperuma, Kaushalya
4
Poels, Karolien
4
Aaker, Jennifer
3
Bae, Mikyeung
3
Das, Gopal
3
Dodoo, Naa Amponsah
3
Drolet, Aimee
3
Huhmann, Bruce A.
3
Janssens, Wim
3
Kareklas, Ioannis
3
Kemp, Elyria
3
Kidwell, Blair
3
Li, Shanshi
3
Lwin, Michael
3
Mattila, Anna S.
3
Morton, Cynthia R.
3
Pedersen, Paul M.
3
Yoon, Hye Jin
3
Albinsson, Pia A.
2
Anghelcev, George
2
Antonetti, Paolo
2
Baines, Paul
2
Boudewyns, Vanessa
2
Brennan, Linda
2
Broeckelmann, Philipp
2
more ...
less ...
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
2
The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun
;
Reid, Leonard N.
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
Saved in:
3
On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
Saved in:
4
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
Saved in:
5
Communicating the right emotion to generate help for connected versus unconnected others
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649035
Saved in:
6
Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649109
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->