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~person:"Fatima, Johra Kayeser"
~person:"Huang, Shyh-Ming"
~subject:"Relationship marketing"
~subject:"customer satisfaction"
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structural equation modeling
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Fatima, Johra Kayeser
Huang, Shyh-Ming
Wirtz, Bernd W.
6
Di Mascio, Rita
4
Fongsuwan, Wanno
4
Gil Saura, Irene
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Roy, Sanjit Kumar
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Assaker, Guy
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Fang, Shih Chieh
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Fang, Shyh-Rong
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Huang, Chao-Chin
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Abu Bakar bin Abdul Hamid
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Deependra Singh
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Gopalakrishna B. V.
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Grappi, Silvia
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Hallak, Rob
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Asia Pacific journal of marketing and logistics
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Australian journal of management
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Corporate reputation review
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International journal of quality & reliability management
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1
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
Synchronizing relational benefits with customer commitment profiles
Fatima, Johra Kayeser
;
Di Mascio, Rita
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 366-378
Persistent link: https://www.econbiz.de/10012313907
Saved in:
3
Reversing the dependency-trust relationship in B2C services
Fatima, Johra Kayeser
;
Di Mascio, Rita
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011808444
Saved in:
4
Impact of relational benefits on trust in the Asian context : alternative model testing with satisfaction as a mediator and relationship age as a moderator
Fatima, Johra Kayeser
;
Di Mascio, Rita
;
Johns, Raechel
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 443-453
Persistent link: https://www.econbiz.de/10011970142
Saved in:
5
The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
6
Modelling satisfaction-commitment relationship in developing country context
Fatima, Johra Kayeser
;
Razzaque, Mohammad A.
;
Di …
- In:
International journal of quality & reliability management
33
(
2016
)
7
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10011604036
Saved in:
7
Roles of trust on rapport and satisfaction in services
Fatima, Johra Kayeser
;
Razzaque, Mohammed Abdur
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 566-578
Persistent link: https://www.econbiz.de/10010495841
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