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~person:"Fatma, Mobin"
~person:"Hussain, Rahim"
~subject:"Konsumentenverhalten"
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Search: subject:"Brand loyalty"
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Konsumentenverhalten
Brand loyalty
7
Beziehungsmarketing
5
Customer satisfaction
5
Relationship marketing
5
Brand management
4
Consumer behaviour
4
Kundenzufriedenheit
4
Markenführung
4
Markentreue
4
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Service quality
3
Airline
2
CSR
2
Corporate Social Responsibility
2
Corporate image
2
Corporate social responsibility
2
Customer value
2
Dienstleistungsqualität
2
Fluggesellschaft
2
Affective/calculative commitment
1
Age
1
Age group
1
Altersgruppe
1
Brand experience
1
Brand identification
1
Brand satisfaction
1
Confidence
1
Corporate association
1
Corporate reputation
1
Customer experience
1
Customer-brand engagement
1
Einzelhandel
1
Electronic Banking
1
Electronic banking
1
Firmenimage
1
Internet marketing
1
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English
4
Author
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Fatma, Mobin
Hussain, Rahim
Dawes, John
13
Han, Heesup
12
Silberhorn, Nadja
7
Khan, Imran
6
Hildebrandt, Lutz
5
Hwang, Jinsoo
5
Japutra, Arnold
5
Kim, Jinkyung Jenny
5
King, Ceridwyn
5
Leckie, Civilai
5
Rahman, Zillur
5
Sohail, M. Sadiq
5
Trinh, Giang
5
Ahn, Jiseon
4
Augusto, Mário Gomes
4
Bang, Nguyen
4
Berndt, Ernst R.
4
Ekinci, Yuksel
4
Gil Saura, Irene
4
Huang, Chao-Chin
4
Ismail, Ahmed Rageh
4
Kaufmann, Hans Rüdiger
4
Loureiro, Sandra Maria Correia
4
Melewar, T. C.
4
Molinillo, Sebastian
4
Park, Jungkun
4
Ramkissoon, Haywantee
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Šerić, Maja
4
Aitken, Murray L.
3
Back, Ki-Joon
3
Bruwer, Johan
3
Dewnarain, Senika
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fetscherin, Marc
3
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Published in...
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International journal of business excellence
1
Journal of retailing and consumer services
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Source
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ECONIS (ZBW)
4
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1
Connecting the dots between CSR and
brand
loyalty
: the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
How does corporate association influence consumer
brand
loyalty
? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
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