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~person:"Fatma, Mobin"
~subject:"Customer satisfaction"
~subject:"Social web"
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Customer satisfaction
Social web
Brand management
9
Markenführung
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Beziehungsmarketing
7
Relationship marketing
7
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6
Markenartikel
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Brand experience
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Customer experience
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AR app
1
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Fatma, Mobin
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
11
Veloutsou, Cleopatra
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Burmann, Christoph
9
Hollebeek, Linda D.
9
Khan, Imran
9
Melewar, T. C.
9
Rahman, Zillur
9
Rita, Paulo
9
Hajli, Nick
8
Han, Heesup
8
Kunkel, Thilo
8
Bang, Nguyen
7
Ko, Eunju
7
Kucharska, Wioleta
7
Kumar, Vikas
7
Rather, Raouf Ahmad
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ozuem, Wilson
6
Ranfagni, Silvia
6
Regier, Stefanie
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vrontis, Demetris
6
Augusto, Mário Gomes
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Casidy, Riza
5
Dwivedi, Abhishek
5
Guzman, Francisco
5
Harrigan, Paul
5
Huber, Frank
5
Johnen, Marius
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Journal of retailing and consumer services
2
International journal of hospitality management
1
Journal of consumer marketing
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
3
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
4
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
5
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
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