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~person:"Fernández-Cejas, Miguel"
~subject:"CONCEPTUAL MODEL"
~subject:"Indien"
~subject:"Relationship marketing"
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Fernández-Cejas, Miguel
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CURIE : towards an ontology and enterprise architecture of a CRM
conceptual
model
Fernández-Cejas, Miguel
;
Pérez-González, Carlos J.
; …
- In:
Business & information systems engineering
64
(
2022
)
5
,
pp. 615-643
Persistent link: https://www.econbiz.de/10013445686
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