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~person:"Ferreira, Mateus"
~subject:"Digital media"
~subject:"Geschäftsmodell"
~subject:"Markenführung"
~subject:"Media economics"
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Ferreira, Mateus
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International journal on media management : JMM
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The mediating role of consumer engagement with the brand community and its effect on corporate reputation
Ferreira, Mateus
;
Zambaldi, Felipe
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10012201720
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