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~person:"Ferrell, Odies C."
~person:"Tom, Gail"
~subject:"Marketingmanagement"
~type_genre:"Lehrbuch"
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Consumer behaviour
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Ferrell, Odies C.
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ECONIS (ZBW)
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Consumer behavior : building marketing strategy
Mothersbaugh, David L.
;
Hawkins, Del I.
-
2016
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10013547315
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Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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3
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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