//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fetscherin, Marc"
~person:"Gierl, Heribert"
~person:"Herrmann, Andreas"
~person:"Sarkar, Juhi Gahlot"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product image"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
56
Markenimage
56
Consumer behaviour
40
Konsumentenverhalten
40
Brand management
32
Markenführung
32
Brand
30
Markenartikel
30
Beziehungsmarketing
15
Relationship marketing
15
Advertising effects
8
Emotion
8
Werbewirkung
8
Advertising
6
Werbung
6
Brand hate
5
Designation of origin
5
Herkunftsbezeichnung
5
Jugendliche
5
Youth
5
Perception
4
Wahrnehmung
4
Automotive industry
3
Brand love
3
Brand loyalty
3
Brand relationships
3
Brand retaliation
3
China
3
Deutschland
3
Germany
3
Internet marketing
3
Kfz-Industrie
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Product design
3
Product management
3
Produktgestaltung
3
Produktmanagement
3
more ...
less ...
Online availability
All
Undetermined
29
Type of publication
All
Article
56
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
56
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
more ...
less ...
Language
All
English
40
German
16
Author
All
Fetscherin, Marc
Gierl, Heribert
Herrmann, Andreas
Sarkar, Juhi Gahlot
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
26
Phau, Ian
25
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Japutra, Arnold
19
Keller, Kevin Lane
18
Romaniuk, Jenni
18
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
King, Ceridwyn
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Gupta, Suraksha
14
Kumar, Vikas
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Sreejesh, S.
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Šerić, Maja
12
Dens, Nathalie
11
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
2
International marketing review
2
Journal of business research : JBR
2
Psychology & marketing
2
Young consumers : insight and ideas for responsible marketers
2
Der Markt : international journal of marketing
1
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
Handelsforschung
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of business strategy
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Multinational business review
1
Qualitative market research : an international journal
1
Society and business review
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
56
Showing
1
-
10
of
56
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
4
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
5
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
6
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
7
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
8
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
9
How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
Saved in:
10
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->