//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Fetscherin, Marc"
~person:"Gil Saura, Irene"
~person:"Herrmann, Andreas"
~person:"Sarkar, Juhi Gahlot"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product image"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
53
Markenimage
53
Consumer behaviour
37
Konsumentenverhalten
37
Brand management
35
Markenführung
35
Beziehungsmarketing
26
Relationship marketing
26
Brand
25
Markenartikel
25
Einzelhandel
8
Emotion
8
Retail trade
8
Brand equity
7
Brand loyalty
6
Customer satisfaction
6
Kundenzufriedenheit
6
Brand hate
5
Jugendliche
5
Youth
5
Marketing management
4
Marketingmanagement
4
Perception
4
Viral marketing
4
Virales Marketing
4
Wahrnehmung
4
Brand love
3
Brand relationships
3
Brand retaliation
3
China
3
Confidence
3
Designation of origin
3
Herkunftsbezeichnung
3
Hotel industry
3
Hotellerie
3
Innovation
3
Internet marketing
3
Markentreue
3
Marketing
3
Online-Marketing
3
more ...
less ...
Online availability
All
Undetermined
35
Type of publication
All
Article
53
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
53
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Case study
1
Fallstudie
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
more ...
less ...
Language
All
English
48
German
5
Author
All
Fetscherin, Marc
Gil Saura, Irene
Herrmann, Andreas
Sarkar, Juhi Gahlot
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
26
Phau, Ian
25
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Japutra, Arnold
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Romaniuk, Jenni
18
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
King, Ceridwyn
16
Rahman, Zillur
16
Khan, Imran
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Gupta, Suraksha
14
Kumar, Vikas
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Sreejesh, S.
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Šerić, Maja
12
Dens, Nathalie
11
more ...
less ...
Published in...
All
The journal of brand management : an international journal
7
The journal of product & brand management
5
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International journal of hospitality management
2
International journal of retail and distribution management
2
International marketing review
2
Psychology & marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Young consumers : insight and ideas for responsible marketers
2
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of fashion marketing and management
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of marketing for higher education
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Market : review for marketing theory and practice
1
Marketing intelligence & planning
1
Multinational business review
1
Qualitative market research : an international journal
1
Service business
1
Society and business review
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
4
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
5
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
6
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
7
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
8
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
9
How a CEO's personality, performance, and leadership predict advertising credibility : conceptualizing and measuring CEO brand image
Andreini, Daniela
;
Fetscherin, Marc
;
Zarantonello, Lia
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10012533690
Saved in:
10
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->