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~person:"Fetscherin, Marc"
~person:"Pham, Michel T."
~subject:"Brand image"
~subject:"Entscheidung unter Unsicherheit"
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Brand image
Entscheidung unter Unsicherheit
Emotion
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Consumer behaviour
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Brand management
5
Decision
5
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5
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affect
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emotion
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Fetscherin, Marc
Pham, Michel T.
Sarkar, Abhigyan
7
Hussain, Khalid
4
Junaid, Muhammad
4
Loureiro, Sandra Maria Correia
4
Phau, Ian
4
Sarkar, Juhi Gahlot
4
Andrade, Eduardo B.
3
Bagozzi, Richard P.
3
Biswas, Soumendu
3
Casari, Marco
3
Dragone, Davide
3
Garg, Ruchi
3
Hou, Fujun
3
Huber, Frank
3
Iglesias, Oriol
3
Langner, Tobias
3
Madadi, Rozbeh
3
Meyer, Frederik
3
Mukherjee, Jaydeep
3
Torres, Ivonne M.
3
Wong, Amy
3
Zúñiga, Miguel Ángel
3
Ahmad, Fayez
2
Ahuvia, Aaron
2
Ali, Faizan
2
Alnawas, Ibrahim
2
Aro, Kaisa
2
Baillon, Aurélien
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Bajpai, Naval
2
Bapat, Dhananjay
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Batra, Rajeev
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Bian, Xuemei
2
Bigné Alcañiz, J. Enrique
2
Borges, Ana Pinto
2
Brandão, Amélia Maria Pinto da Cunha
2
Buil, Isabel
2
Campo, Sara
2
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The journal of brand management : an international journal
2
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad
;
Fetscherin, Marc
;
Hussain, Khalid
; …
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Saved in:
2
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
3
Uncertainty increases the reliance on affect in decisions
Faraji-Rad, Ali
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011763701
Saved in:
4
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
5
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
6
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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