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~person:"Fetscherin, Marc"
~person:"Tomczak, Torsten"
~subject:"Brand hate"
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Brand hate
Brand
24
Markenartikel
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15
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Fetscherin, Marc
Tomczak, Torsten
Atwal, Glyn
3
Brandão, Amélia Maria Pinto da Cunha
3
Bryson, Douglas
2
Cioppi, Marco
2
Curina, Ilaria
2
Francioni, Barbara
2
Hegner, Sabrina
2
Jain, Kokil
2
Popoli, Paolo
2
Sharma, Isha
2
Veloutsou, Cleopatra
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Abid, Rizwana
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Akrout, Houcine
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1
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1
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1
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1
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1
Crespi, Roberta
1
Dahiya, Richa
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Dang Huu Phuc
1
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1
Delzen, Marianne van
1
Dhanda, Komal
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Journal of business research : JBR
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
3
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1
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc
- In:
Journal of business research : JBR
101
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Saved in:
2
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
3
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
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