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~person:"Filieri, Raffaele"
~person:"Hudders, Liselot"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Internet-Werbung"
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Markenführung
Werbung
Internet marketing
26
Online-Marketing
26
Social Web
18
Social web
18
Consumer behaviour
17
Konsumentenverhalten
17
Advertising
9
Advertising effects
8
Brand management
8
Viral marketing
8
Virales Marketing
8
Werbewirkung
8
Children
5
Kinder
5
Target group
5
Zielgruppe
5
Beziehungsmarketing
4
Brand image
4
Influencer marketing
4
Markenimage
4
Relationship marketing
4
Social media
4
Instagram
3
Jugendliche
3
Luxury goods
3
Luxusgüter
3
Online retailing
3
Online-Handel
3
Youth
3
Advertising literacy
2
Analphabetismus
2
Corporate disclosure
2
Customer integration
2
Fernsehwerbung
2
Illiteracy
2
Information behaviour
2
Informationsverhalten
2
Kundenintegration
2
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15
Conference paper
1
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English
15
Author
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Filieri, Raffaele
Hudders, Liselot
Wilbur, Kenneth C.
14
Jerath, Kinshuk
12
Bonatti, Alessandro
10
Dwivedi, Yogesh Kumar
10
Ko, Eunju
10
Pelsmacker, Patrick de
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Loureiro, Sandra Maria Correia
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Choi, Yung Kyun
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Fogel, Joshua
7
Ghose, Anindya
7
Hollebeek, Linda D.
7
Johnson, Garrett A.
7
Kumar, Subodha
7
Rahman, Zillur
7
Rita, Paulo
7
Schultz, Carsten D.
7
Voorveld, Hilde
7
Calvano, Emilio
6
Chintagunta, Pradeep K.
6
Cho, Chang-Hoan
6
Dens, Nathalie
6
Gordon, Brett R.
6
Khan, Imran
6
Kim, Jooyoung
6
Okazaki, Shintaro
6
Pauwels, Koen
6
Rozendaal, Esther
6
Shin, Woochoel
6
Simonov, Andrey
6
Sreejesh, S.
6
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International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of advertising
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
15
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1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
3
Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective
Rialti, Riccardo
;
Filieri, Raffaele
;
Zollo, Lamberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 868-891
Persistent link: https://www.econbiz.de/10013209446
Saved in:
4
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
5
To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma
;
Hudders, Liselot
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
Saved in:
6
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
7
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
8
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
9
Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
10
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
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