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~person:"Filieri, Raffaele"
~person:"Skiera, Bernd"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
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Internet marketing
28
Online-Marketing
28
Social Web
28
Social web
28
Consumer behaviour
26
Konsumentenverhalten
26
Viral marketing
14
Virales Marketing
14
Online retailing
12
Online-Handel
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61
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English
53
German
9
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Filieri, Raffaele
Skiera, Bernd
Dwivedi, Yogesh Kumar
63
Law, Chun Hung Roberts
46
Wirtz, Bernd W.
44
Law, Rob
38
Whinston, Andrew B.
38
Alt, Rainer
37
Pitt, Leyland F.
35
Goldfarb, Avi
33
Rana, Nripendra P.
32
Tucker, Catherine
31
Gerpott, Torsten J.
30
Ghose, Anindya
30
Spann, Martin
30
Hinz, Oliver
29
Martens, Bertin
28
Karjaluoto, Heikki
27
Kauffman, Robert J.
27
Tan, Yong
27
Dennis, Charles
26
Papagiannidis, Savvas
26
Qiu, Liangfei
26
Ruyter, Ko de
26
Harrigan, Paul
25
Loureiro, Sandra Maria Correia
25
Lu, Yaobin
25
Pauwels, Koen
25
Rita, Paulo
25
Smith, Alan D.
25
Flavián Blanco, Carlos
24
Füller, Johann
24
Greenstein, Shane M.
24
Luo, Xin
24
Vrontis, Demetris
24
Wang, Bin
24
Benbasat, Izak
23
Cheng, T. C. E.
23
Hajli, Nick
23
Huang, George Q.
23
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Journal of business research : JBR
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of electronic commerce : IJEC
3
Journal of retailing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of service research : JSR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Business research
1
Die Betriebswirtschaft : DBW
1
Electronic commerce research and applications
1
Hessen-media : Schriftenreihe der Landesinitiative Hessen-media
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of business economics : JBE
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Kredit und Kapital
1
MIT sloan management review
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Schmalenbach business review : sbr
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
62
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1
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
2
How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
3
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
4
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
5
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
6
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
7
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
8
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
9
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
10
Estimating network effects in two-sided markets
Hinz, Oliver
;
Otter, Thomas
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
37
(
2020
)
1
,
pp. 12-38
Persistent link: https://www.econbiz.de/10012198682
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