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~person:"Filieri, Raffaele"
~source:"econis"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
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Internet marketing
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Online retailing
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Online-Handel
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Online-Marketing
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electronic word-of-mouth (eWOM)
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extremely negative ratings
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negativity bias
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Filieri, Raffaele
Waldfogel, Joel
4
Cui, Geng
3
Hitt, Lorin M.
3
Li, Xinxin
3
Loginova, Oksana
3
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Pavlou, Paul A.
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Journal of business research : JBR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
2
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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