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~person:"Filieri, Raffaele"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Brand management
Consumer behaviour
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20
Social Web
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Internet marketing
12
Online-Marketing
12
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10
Virales Marketing
10
Markenführung
6
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5
Beziehungsmarketing
4
Online retailing
4
Online-Handel
4
Relationship marketing
4
Crisis management
3
Electronic word of mouth
3
Information behaviour
3
Informationsverhalten
3
Krisenmanagement
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Luxury goods
3
Luxusgüter
3
Motivation
3
Brand image
2
Confidence
2
Content analysis
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Coronavirus
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Destination management
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Aufsatz in Zeitschrift
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Filieri, Raffaele
Loureiro, Sandra Maria Correia
11
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hajli, Nick
7
Bang, Nguyen
6
Harrigan, Paul
6
Haverila, Kai
6
Hollebeek, Linda D.
6
McLaughlin, Caitlin
6
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Füller, Johann
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rowley, Jennifer
5
Wallace, Elaine
5
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Bruhn, Manfred
4
Carlson, Jamie
4
Casidy, Riza
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Christodoulides, George
4
De Chernatony, Leslie
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Guzman, Francisco
4
Ha, Sejin
4
Haverila, Matti
4
Ibrahim, Blend
4
Johnen, Marius
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Journal of business research : JBR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Tourism management : research, policies, practice
1
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All
ECONIS (ZBW)
6
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1
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
2
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
3
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
4
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
5
Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
6
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
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