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~person:"Fitzroy, Peter T."
~person:"Krieger, Abba M."
~person:"Moskowitz, Howard R."
~person:"Neal, William D."
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Fitzroy, Peter T.
Krieger, Abba M.
Moskowitz, Howard R.
Neal, William D.
Green, Paul E.
169
Wind, Yoram
23
Robinson, Patrick J.
13
Carmone, Frank J.
12
Green, Paul E
11
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Rao, Vithala R.
7
Sheth, Jagdish N.
7
Carroll, J.
5
Wind, Yoram (Jerry)
5
Jain, Arun K.
4
Alderson, Wroe
3
DeSarbo, Wayne
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3
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Sieber jr., Harry F.
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Marketing research : a magazine of management and applications
7
European Journal of Operational Research
4
European journal of operational research : EJOR
3
Journal of marketing research : JMR
3
Legends in marketing
3
Marketing Science
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
3
Journal of the Market Research Society : JMRS
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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Business Horizons
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Fundamentals of marketing research ; Vol. 6
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Interfaces : the INFORMS journal on the practice of operations research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
17
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Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
2
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
3
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
4
Thirty years of conjoint analysis : reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
-
2009
Persistent link: https://www.econbiz.de/10003794516
Saved in:
5
Segmenting markets with conjoint analysis
Green, Paul E.
;
Krieger, Abba M.
-
2007
Persistent link: https://www.econbiz.de/10003541527
Saved in:
6
A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.
;
Green, Paul E.
- In:
European Journal of Operational Research
170
(
2006
)
3
,
pp. 935-949
Persistent link: https://www.econbiz.de/10005329680
Saved in:
7
A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.
;
Green, Paul E.
- In:
European journal of operational research : EJOR
170
(
2006
)
3
,
pp. 935-949
Persistent link: https://www.econbiz.de/10006641023
Saved in:
8
Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 169-199)
.
2004
Persistent link: https://www.econbiz.de/10003243607
Saved in:
9
The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.
;
Johnson, Richard M.
;
Neal, William D.
- In:
Marketing research and modeling : progress and …
,
(pp. 245-264)
.
2004
Persistent link: https://www.econbiz.de/10003243720
Saved in:
10
Thirty years of conjoint analysis: reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
- In:
Marketing research and modeling : progress and …
,
(pp. 117-139)
.
2004
Persistent link: https://www.econbiz.de/10003243563
Saved in:
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