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~person:"Flaherty, Karen E."
~person:"Homburg, Christian"
~subject:"Relationship marketing"
~type:"article"
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Relationship marketing
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Flaherty, Karen E.
Homburg, Christian
Agnihotri, Raj
14
Itani, Omar S.
12
Schwepker, Charles H. <Jr.>
10
Wieseke, Jan
10
Chaker, Nawar N.
9
Alavi, Sascha
8
Rapp, Adam
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Singh, Ramendra
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Jaramillo, Fernando
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Lam, Son K.
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Pullins, Ellen
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Udayana, Ida Bagus Nyoman
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Ahearne, Michael
4
Bolander, Willy
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Brown, Tom
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Friend, Scott B.
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Good, Megan C.
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Haas, Alexander
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Johlke, Mark C.
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Jones, Eli
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Kalra, Ashish
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Palmatier, Robert W.
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Svensson, Göran
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Tanner, John F.
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Zang, Zhimei
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Ardyan, Elia
3
Babakus, Emin
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Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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1
The effect of honest and humble leadership on salesperson customer orientation
Ryan Kirkland, Julia C.
;
Edwards, Bryan D.
;
Flaherty, …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 49-58
Persistent link: https://www.econbiz.de/10012544764
Saved in:
2
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
3
Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
Saved in:
4
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
5
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
6
When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
Saved in:
7
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Saved in:
8
Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
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