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~person:"Flavián Blanco, Carlos"
~person:"Möslein, Kathrin"
~person:"Petrova, Maria"
~subject:"Viral marketing"
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Flavián Blanco, Carlos
Möslein, Kathrin
Petrova, Maria
Law, Chun Hung Roberts
14
Filieri, Raffaele
9
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Gopinath, Shyam
7
Liang, Sai
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Lu, Shijie
7
Schweidel, David A.
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Ye, Qiang
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Akram, Umair
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Berger, Jonah
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Chu, Shu-Chuan
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Dwivedi, Yogesh Kumar
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Hennig-Thurau, Thorsten
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Law, Rob
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Moe, Wendy W.
6
Scott, David Meerman
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Wallace, Elaine
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Wiertz, Caroline
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Xie, Karen L.
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Adena, Maja
5
De Angelis, Matteo
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Fan, Weiguo
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Hager, Anselm
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Hong, Yili
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Kim, Juran
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Liu, Yong
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Ranaweera, Chatura
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Rita, Paulo
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Sparks, Beverley
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Stephen, Andrew T.
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Wang, Qi
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Wang, Xin
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Adeola, Ogechi
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Alavi, Shirin
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Bartov, Eli
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Bilal, Muhammad
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Psychology & marketing
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International journal of hospitality management
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Journal of business research : JBR
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Journal of marketing communications
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ECONIS (ZBW)
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1
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
2
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
3
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
4
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
5
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
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