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~person:"Ford, John B."
~subject:"Marketingmanagement"
~type_genre:"Case study"
~type_genre:"Thesis"
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Ford, John B.
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ECONIS (ZBW)
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Strategic marketing : creating competitive advantage
West, Douglas S.
-
2015
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3. Aufl.
Persistent link: https://www.econbiz.de/10013480584
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Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
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2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003884100
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The use of the logit model to create a market share model for industry to aid the marketer in strategic market planning
Ford, John B.
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1985
Persistent link: https://www.econbiz.de/10000724084
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