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~person:"Foroudi, Mohammad Mahdi"
~person:"Kitchen, Philip J."
~person:"Peitz, Martin"
~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Corporate reputation
22
Firmenimage
22
Reputation
10
Brand image
5
Markenimage
5
Public relations
5
Theorie
5
Theory
5
Brand management
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Corporate culture
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Markenführung
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Succession planning
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Takeover
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Unternehmensnachfolge
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Brand architecture
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Corporate brand
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Corporate image
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Einzelhandel
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Großbritannien
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Higher education institution
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Markenarchitektur
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Foroudi, Mohammad Mahdi
Kitchen, Philip J.
Peitz, Martin
Melewar, T. C.
22
Balmer, John M. T.
11
Bang, Nguyen
8
Foroudi, Pantea
8
Podnar, Klement
8
Coombs, W. Timothy
7
Carroll, Craig E.
6
Dennis, Charles
5
Lies, Jan
5
Balmer, John M.T.
4
Doorley, John
4
Garcia, Helio Fred
4
Ingenhoff, Diana
4
Lee, Jung Wan
4
Niederhäuser, Markus
4
Rosenberger, Nicole
4
Siano, Alfonso
4
Aula, Pekka
3
Becker, Kip
3
Bihler, Ulrich
3
Chung, Angie
3
Claeys, An-Sofie
3
Conte, Francesca
3
Dowling, Grahame R.
3
Eisenegger, Mark
3
Elsbach, Kimberly D.
3
Garcia, Helio F.
3
Hetze, Katharina
3
Hofmann, Thorsten
3
Huang-Horowitz, Nell C.
3
Höbel, Peter
3
Kinter, Achim
3
Komodromos, Marcos
3
Kreutzer, Ralf T.
3
Langham, Tony
3
Pang, Augustine
3
Pfarrer, Michael D.
3
Puncheva-Michelotti, Petya
3
Pérez, Andrea
3
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Journal of business research : JBR
2
Corporate reputation review : an international journal
1
Journal of marketing communications
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
2
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
3
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
4
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
5
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
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