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~person:"Foroudi, Mohammad Mahdi"
~person:"Kitchen, Philip J."
~person:"Peitz, Martin"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Firm reputation"
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Corporate reputation
13
Firmenimage
13
Reputation
6
Public relations
5
Öffentlichkeitsarbeit
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Corporate culture
3
Unternehmenskultur
3
Communication
2
Corporate brand
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Corporate image
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Emerging market
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Higher education institution
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Hochschule
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Place image
2
Place marketing
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Standortmarketing
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Brand architecture
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Brand competitiveness
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Brand elements
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Brand identity
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British Petroleum (BP)
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Aufsatz in Zeitschrift
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Foroudi, Mohammad Mahdi
Kitchen, Philip J.
Peitz, Martin
Melewar, T. C.
41
Balmer, John M. T.
22
Foroudi, Pantea
19
Bang, Nguyen
17
Schwaiger, Manfred
16
Walsh, Gianfranco
13
Abratt, Russell
10
Dennis, Charles
9
Hirsch, Peter B.
9
Swoboda, Bernhard
9
Pfarrer, Michael D.
8
Pérez, Andrea
8
Wiedmann, Klaus-Peter
8
Gupta, Suraksha
7
Harvey, William S.
7
Hillenbrand, Carola
7
Newburry, William
7
Pollock, Timothy G.
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Schaarschmidt, Mario
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Han, Heesup
6
Iglesias, Oriol
6
Kleyn, Nicola
6
Money, Kevin
6
Podnar, Klement
6
Balmer, John M.T.
5
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
Dineen, Brian R.
5
Dowling, Grahame R.
5
Gardberg, Naomi A.
5
Gatzert, Nadine
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Qualitative market research : an international journal
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Corporate communications : an international journal
1
Corporate reputation review : an international journal
1
International journal of contemporary hospitality management
1
International journal of industrial organization
1
Journal of marketing communications
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
13
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1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
5
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
6
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
7
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Saved in:
8
Evaluating the impact of corporate logos towards corporate reputation : a case of Persia and Mexico
Foroudi, Pantea
;
Hafeez, Khalid
;
Foroudi, Mohammad Mahdi
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10011714456
Saved in:
9
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
10
A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea
;
Gupta, Suraksha
;
Kitchen, Philip J.
; …
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 241-264
Persistent link: https://www.econbiz.de/10011598818
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