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~person:"Foroudi, Pantea"
~subject:"Markenführung"
~subject:"Store brand"
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Markenführung
Store brand
Brand
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7
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7
Consumer behaviour
6
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Airbnb
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Foroudi, Pantea
Keller, Kevin Lane
24
Baumgarth, Carsten
20
De Chernatony, Leslie
20
Fournier, Susan
20
Phau, Ian
20
Sarkar, Abhigyan
18
Sattler, Henrik
18
Burmann, Christoph
17
Esch, Franz-Rudolf
17
Melewar, T. C.
17
Fetscherin, Marc
16
Dawes, John
15
Khan, Imran
14
Sarkar, Juhi Gahlot
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Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
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Rahman, Zillur
13
Guzman, Francisco
12
Kapferer, Jean-Noël
12
Loureiro, Sandra Maria Correia
12
Olbrich, Rainer
12
Romaniuk, Jenni
12
Bruhn, Manfred
11
Ko, Eunju
11
Schmidt, Holger J.
11
Sharp, Byron
11
Trinh, Giang
11
Ahlert, Dieter
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Uggla, Henrik
10
Veloutsou, Cleopatra
10
Gupta, Suraksha
9
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9
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Journal of business research : JBR
4
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
5
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
6
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
7
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
8
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
9
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
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