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~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"Marketing"
~type:"article"
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Franses, Philip Hans
Malhotra, Naresh K.
Meffert, Heribert
21
Homburg, Christian
20
Leeflang, Peter
17
Kotler, Philip
16
Bruhn, Manfred
15
Laczniak, Gene R.
15
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14
Reinecke, Sven
14
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13
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12
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12
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12
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12
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12
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11
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11
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11
Vrontis, Demetris
11
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10
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10
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Miles, Morgan P.
10
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9
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9
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9
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9
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9
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9
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9
Voeth, Markus
9
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8
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Economics letters
1
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1
Handbook of economic forecasting ; Vol. 1
1
Journal of applied econometrics
1
Journal of business-to-business marketing
1
The Oxford handbook of economic forecasting
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ECONIS (ZBW)
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1
Marketing
and Sales
Franses, Philip Hans
- In:
The Oxford handbook of economic forecasting
.
2012
Persistent link: https://www.econbiz.de/10012882032
Saved in:
2
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
3
Introduction to the special issue on new econometric models in
marketing
Chintagunta, Pradeep K.
;
Franses, Philip Hans
;
Paap, Richard
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 375-376
Persistent link: https://www.econbiz.de/10003825020
Saved in:
4
Vertical
marketing
systems for complex products : a triadic perspective
Wuyts, Stefan
;
Stremersch, Stefan
;
Van Den Bulte, Christophe
-
2008
Persistent link: https://www.econbiz.de/10003727669
Saved in:
5
On the econometrics of the geometric lag model
Franses, Philip Hans
;
Oest, Rutger van
- In:
Economics letters
95
(
2007
)
2
,
pp. 291-296
Persistent link: https://www.econbiz.de/10003460503
Saved in:
6
Forecasting in
marketing
Franses, Philip Hans
-
2006
support decisions in
marketing
. Due to the sometimes specific nature of variables in
marketing
, the discipline uses …
Persistent link: https://www.econbiz.de/10003338450
Saved in:
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