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~person:"Freiling, Jörg"
~subject:"Services marketing"
~subject:"United States"
~type:"article"
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Services marketing
United States
Dienstleistungsmanagement
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Service management
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2
Dienstleistungsmarketing
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Freiling, Jörg
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Helkkula, Anu
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Innovatives Dienstleistungsmarketing in Theorie und Praxis
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
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ECONIS (ZBW)
2
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Strategische Proliferation durch integrative Leistungserstellung : eine Unternehmerfunktionengestützte Analyse im Dienstleistungsbereich
Estevão, Maria-José
;
Freiling, Jörg
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 315-330)
.
2008
Persistent link: https://www.econbiz.de/10003675989
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2
(Was) Kann der kompetenzbasierte Ansatz zu einer theoretischen Bezugsbasis für das Dienstleistungsmanagement beitragen?
Freiling, Jörg
;
Gersch, Martin
- In:
Innovatives Dienstleistungsmarketing in Theorie und Praxis
,
(pp. 3-31)
.
2006
Persistent link: https://www.econbiz.de/10003413576
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