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~person:"Fritze, Martin Paul"
~subject:"Digitization"
~subject:"Theorie"
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Consumer behaviour
3
Digitalisierung
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3
Attachment
1
Beziehungsmarketing
1
Brand communities
1
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Customer integration
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Digital luxury
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Endowment effect
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Gamification
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Online-Marketing
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Fritze, Martin Paul
Belleflamme, Paul
9
Peitz, Martin
8
Kamepalli, Sai Krishna
6
Martínez-López, Francisco J.
6
Whinston, Andrew B.
6
Zingales, Luigi
6
Acemoglu, Daron
5
Duch-Brown, Néstor
5
Junquera-Varela, Raul Felix
5
Krcmar, Helmut
5
Ozdaglar, Asuman E.
5
Ahnert, Toni
4
Denegri-Knott, Janice
4
Dorfleitner, Gregor
4
Fernandes, Marcos
4
Gawer, Annabelle
4
Hoffmann, Peter
4
Lo Prete, Anna
4
Paul, Justin
4
Qiu, Liangfei
4
Schertler, Walter
4
Acs, Zoltán J.
3
Adeola, Ogechi
3
Ainsworth, Richard Thompson
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Bauer, Hans H.
3
Beverungen, Daniel
3
Blanchard, Simon
3
Burri, Mira
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Cennamo, Carmelo
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Cui, Wei
3
Demange, Gabrielle
3
Edeh, Jude Ndubuisi
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Epp, Amber M.
3
Fagnani, Fabio
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Fletcher, Amelia
3
Frey, Bruno S.
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George, Babu
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Electronic commerce research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Luxury in the digital age : a multi-actor service encounter perspective
Holmqvist, Jonas
;
Wirtz, Jochen
;
Fritze, Martin Paul
- In:
Journal of business research : JBR
121
(
2020
),
pp. 747-756
Persistent link: https://www.econbiz.de/10012417392
Saved in:
2
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
3
Digital transformation and possession attachment : examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies
Fritze, Martin Paul
;
Eisingerich, Andreas B
; …
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10012099646
Saved in:
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