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~person:"Frombach, Ralf"
~person:"Ulaga, Wolfgang"
~subject:"B2B marketing"
~subject:"New product development"
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B2B marketing
New product development
Bundling strategy
18
Leistungsbündel
18
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9
Business-to-business marketing
9
Lieferantenmanagement
8
Supplier relationship management
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Frombach, Ralf
Ulaga, Wolfgang
Parida, Vinit
4
Fargnoli, Mario
3
Haber, Nicolas
3
Raddats, Chris
3
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2
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Du, Rex Yuxing
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2
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2
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1
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
2
HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
Frombach, Ralf
(
contributor
);
Schuh, Günther
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10009505007
Saved in:
3
Industrial services, product innovations, and firm profitability : a multiple-group latent growth curve analysis
Eggert, Andreas
;
Hogreve, Jens
;
Ulaga, Wolfgang
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 661-670
Persistent link: https://www.econbiz.de/10009273128
Saved in:
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