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~person:"Frombach, Ralf"
~person:"Ulaga, Wolfgang"
~subject:"B2B marketing"
~subject:"Strategisches Management"
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B2B marketing
Strategisches Management
Bundling strategy
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Leistungsbündel
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9
Business-to-business marketing
9
Lieferantenmanagement
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HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
2
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
3
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When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
2
Der strategische Planungsprozess
Hübbers, Marc
;
Frombach, Ralf
;
Gudergan, Gerhard
- In:
HyProDesign : ein Leitfaden für Unternehmen zur …
,
(pp. 31-46)
.
2011
Persistent link: https://www.econbiz.de/10009502062
Saved in:
3
Das R-Modell als Bezugsrahmen
Frombach, Ralf
;
Skala, Norbert
- In:
HyProDesign : ein Leitfaden für Unternehmen zur …
,
(pp. 7-29)
.
2011
Persistent link: https://www.econbiz.de/10009502068
Saved in:
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