//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gázquez-Abad, Juan Carlos"
~person:"Hütter, Wolfgang J."
~person:"Monroe, Kent B."
~person:"Neslin, Scott A."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sales-promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
23
Verkaufsförderung
23
Consumer behaviour
15
Konsumentenverhalten
15
Einzelhandel
7
Retail trade
7
Preismanagement
6
Pricing strategy
6
Sales-promotion
6
Einfamilienhaus
4
Immobilienhandel
4
Advertising
3
Deutschland <Bundesrepublik>
3
Gerechtigkeit
3
Justice
3
Store flyers
3
Theorie
3
Theory
3
Werbung
3
Advertising effects
2
Communication
2
Customer satisfaction
2
Einzelhandelspreis
2
Feature advertising
2
Handelsmarke
2
Kaufentscheidung
2
Kommunikation
2
Kundenzufriedenheit
2
Online retailing
2
Online-Handel
2
Price fairness
2
Purchase behaviour
2
Purchase decision
2
Retail price
2
Store brand
2
Werbewirkung
2
couponing
2
sales promotion
2
Beziehungsmarketing
1
Brand
1
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
23
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
4
Book section
4
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
23
Undetermined
7
Author
All
Gázquez-Abad, Juan Carlos
Hütter, Wolfgang J.
Monroe, Kent B.
Neslin, Scott A.
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Mullin, Roddy
10
Rajagopal
10
Ebeling, Peter
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Bauer, Hans H.
8
Belch, George E.
8
Belch, Michael A.
8
Kind, Hans Jarle
8
Lang, Ewald
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Foros, Øystein
7
Heerde, Harald J. van
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cummins, Julian
6
Detroy, Erich-Norbert
6
Geffroy, Edgar K.
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Natter, Martin
6
Pepels, Werner
6
Villas-Boas, Sofia
6
Wittink, Dick R.
6
Xia, Lan
6
more ...
less ...
Published in...
All
Journal of retailing and consumer services
4
Journal of retailing
3
Journal of the Academy of Marketing Science
2
Marketing Science
2
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Economic and business review : EBR
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing decision models
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Relevant knowledge series
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
5
RePEc
2
Showing
1
-
10
of
30
Sort
Relevance
Date (newest first)
Date (oldest first)
1
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
2
Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012666024
Saved in:
3
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
4
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
5
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
6
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
7
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
8
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
9
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
10
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->