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~person:"Gázquez-Abad, Juan Carlos"
~subject:"Einzelhandel"
~subject:"Online-Marketing"
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Einzelhandel
Online-Marketing
Sales promotion
6
Verkaufsförderung
6
Consumer behaviour
5
Konsumentenverhalten
5
Retail trade
4
Store flyers
3
Advertising
2
Communication
2
Feature advertising
2
Kommunikation
2
Purchase behaviour
2
Werbung
2
Advertising effects
1
Beziehungsmarketing
1
Comparison
1
Customer satisfaction
1
Deal-proneness
1
Field experiment
1
Flyer readership
1
Handelsmarke
1
Internet marketing
1
Kundenzufriedenheit
1
Relationship marketing
1
Retail promotion
1
Retailer promotions
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Sales promotions
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Spain
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Spanien
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Gázquez-Abad, Juan Carlos
Kind, Hans Jarle
8
Foros, Øystein
7
Chevalier, Judith A.
5
Dover, Yaniv
5
Mayzlin, Dina
5
Bijmolt, Tammo H. A.
4
Ieva, Marco
4
Natter, Martin
4
Rajagopal
4
Ziliani, Cristina
4
Ailawadi, Kusum L.
3
Barrio-García, Salvador del
3
Behe, Bridget K.
3
Breugelmans, Els
3
D'Attoma, Ida
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Das, Gopal
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Faßnacht, Martin
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Fildes, Robert
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Grewal, Dhruv
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Huchzermeier, Arnd
3
Kukar-Kinney, Monika
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Luo, Xueming
3
Nordfält, Jens
3
Pantano, Eleonora
3
Sand, Jan Yngve
3
Abril Barrie, Carmen
2
Alavi, Sascha
2
Altamirano, Nelson
2
Amornpetchkul, Thunyarat
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Aspara, Jaakko
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Ba, Sulin
2
Bauer, Hans H.
2
Bech-Larsen, Tino
2
Bogomolova, Svetlana
2
Capriello, Antonella
2
Carlson, Jeffrey R.
2
Chen, Youhua
2
Cheng, T. C. E.
2
Chong, Alain Yee Loong
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Journal of retailing and consumer services
3
Exploring omnichannel retailing : common expectations and diverse realities
1
Journal of advertising research
1
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ECONIS (ZBW)
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1
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
2
Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012666024
Saved in:
3
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
4
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
5
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
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