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~person:"Gázquez-Abad, Juan Carlos"
~subject:"Spain"
~subject:"Verkaufsförderung"
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Verkaufsförderung
Consumer behaviour
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Store flyers
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Retail trade
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Werbung
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Deal-proneness
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Flyer readership
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Handelsmarke
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Gázquez-Abad, Juan Carlos
Laran, Juliano
2
Martínez-López, Francisco J.
2
Maréchal, Michel André
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Ratchford, Brian Thomas
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Thöni, Christian
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Tsiros, Michael
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Alvarez, Antonio M.
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Barrales-Molina, Vanesa
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Boto-García, David
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D'Attoma, Ida
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De Chernatony, Leslie
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Dong, Xiaojing
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Gauri, Dinesh Kumar
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Ieva, Marco
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Khouja, Moutaz
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Pan, Jingming
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Senkler, Heike
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Talukdar, Debabrata
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Journal of retailing and consumer services
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I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
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2
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
3
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
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