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~person:"Gabrielli, Veronica"
~subject:"Gewerblicher Rechtsschutz"
~subject:"IT-Recht"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Product piracy"
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Gewerblicher Rechtsschutz
IT-Recht
Konsumentenverhalten
Consumer behaviour
4
Luxury goods
4
Luxusgüter
4
Product counterfeiting
4
Produktpiraterie
4
Brand image
3
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3
Brand
1
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Gabrielli, Veronica
Andrés, Antonio R.
10
Asongu, Simplice A.
10
Stöttinger, Barbara
9
Asongu, Simplice
8
Phau, Ian
8
Chaudhry, Peggy E.
7
Bian, Xuemei
6
Chan, Ricky Y. K.
5
Penz, Elfriede
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Sharma, Piyush
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Stumpf, Stephen A.
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Cesareo, Ludovica
4
Gistri, Giacomo
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Grappi, Silvia
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Martínez Sánchez, Francisco
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Tjiptono, Fandy
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Arli, Denni
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Baghi, Ilaria
3
Bashir, Irfan
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Bobrie, François
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Bourreau, Marc
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Budiman, Santi
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Cui, Annie Peng
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Dördrechter, Nikolai
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Fazili, Asif Iqbal
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Jiang, Ling
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Khan, Sameeullah
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Koh, Byungwan
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Le Roux, André
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Qian, Yi
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Raghunathan, Srinivasan
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Sang Hoo Bae
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The journal of brand management : an international journal
2
Luxury marketing : a challenge for theory and practice
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
2
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
3
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
4
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
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