//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gabrielsson, Peter"
~subject:"Internationales Marketing"
~subject:"Theorie"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-consumer marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Theorie
Advertising planning
1
Consumer goods industry
1
Consumer goods marketing
1
Finland
1
Finnland
1
International marketing
1
Kleine offene Volkswirtschaft
1
Konsumgüterindustrie
1
Konsumgütermarketing
1
Small open economy
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Gabrielsson, Peter
Ahlert, Dieter
7
Gierl, Heribert
3
Borchert, Margret
2
Decker, Reinhold
2
Hildebrandt, Lutz
2
Huff, Lenard C.
2
Röhle, Matthias
2
Wagner, Udo
2
Bacher, Matthias Richard
1
Belz, Frank Martin
1
Bodell, Richard
1
Bolz, Joachim
1
Borchert, Stefan
1
Borkar, Shilpa
1
Boztuǧ, Yasmin
1
Chen, James
1
Chutani, Anshuman
1
Comanor, William S.
1
Dichtl, Erwin
1
Ergenzinger, Rudolf
1
Fleischmann, Bernhard
1
Friedrich, Stephan A.
1
Gabrielsson, Hannele
1
Gabrielsson, Mika
1
Gedenk, Karen
1
Grablick, Adam
1
Hammann, Peter
1
Hartmann, Sönke
1
Heger, Thomas
1
Helm, Roland
1
Hennig-Thurau, Thorsten
1
Hickey, Kim
1
Hinterhuber, Hans H.
1
Hruschka, Harald
1
Hsiao, Amy Hsiao-hung
1
Hünerberg, Reinhard
1
Ishino, Yoko
1
Jadlow, Joseph M.
1
James, Gareth M.
1
more ...
less ...
Published in...
All
International business review : the official journal of the European International Business Academy
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
International advertising campaigns in fast-moving consumer goods companies originating from a SMOPEC country
Gabrielsson, Peter
;
Gabrielsson, Mika
;
Gabrielsson, Hannele
- In:
International business review : the official journal of …
17
(
2008
)
6
,
pp. 714-728
Persistent link: https://www.econbiz.de/10003796357
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->