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~person:"Gal-Or, Esther"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~type_genre:"Book section"
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Hörfunkwerbung
Konsumentenverhalten
Advertising industry
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Buyer power
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Fusion
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Lieferantenmanagement
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Media industries
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Mediensektor
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Merger
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Nachfragemacht
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Gal-Or, Esther
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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ECONIS (ZBW)
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On the profitability of media mergers
Gal-Or, Esther
(
contributor
);
Dukes, Anthony
(
contributor
)
- In:
Workshop on the Economics of Information and Network …
,
(pp. 1-42)
.
2003
Persistent link: https://www.econbiz.de/10001785504
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