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~person:"Gallino, Santiago"
~subject:"Mehrgleisiger Vertrieb"
~subject:"Multikanalvertrieb"
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Search: subject_exact:"Cross-channel marketing"
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Mehrgleisiger Vertrieb
Multikanalvertrieb
Beziehungsmarketing
3
Einzelhandel
3
Multichannel strategy
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
Retail trade
3
omnichannel retailing
3
Distribution channel
2
Vertriebsweg
2
experience attributes
2
marketing-operations interface
2
quasi-experimental methods
2
retail operations
2
Consumer behaviour
1
Customer analysis
1
Dienstleistungsqualität
1
Konsumentenverhalten
1
Kundenanalyse
1
Mobile Business
1
Mobile business
1
Sales information system
1
Service quality
1
Vertriebs-Informationssystem
1
channel interactions
1
online/offline
1
quasi-experiment
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service quality
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showrooms
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Gallino, Santiago
Gao, Fei
6
Heinemann, Gerrit
5
Hübner, Alexander
5
Kumar, Anuj
5
Rudolph, Thomas
5
Brock, Harald
4
Cuthbertson, Richard
4
Dirsehan, Taşkın
4
Friege, Christian
4
Holzapfel, Andreas
4
Jerath, Kinshuk
4
Netessine, Serguei
4
Piotrowicz, Wojciech
4
Quach, Sara
4
Su, Xuanming
4
Trenz, Manuel
4
Wirtz, Bernd W.
4
Wollenburg, Johannes
4
Alexander, Bethan
3
Barari, Mojtaba
3
Brunner, Felix
3
Dalla Pozza, Ilaria
3
He, Yi
3
Mosca, Fabrizio
3
Swoboda, Bernhard
3
Thaichon, Park
3
Winters, Amelie
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Andreini, Daniela
2
Anh Thi Van Nguyen
2
Arora, Vibha
2
Azemi, Yllka
2
Basu, Preetam
2
Beck, Norbert
2
Bell, David R.
2
Bergmeier, Markus
2
Bieberstein, Ingo
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research
1
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ECONIS (ZBW)
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Customer supercharging in experience-centric channels
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783
Saved in:
2
The value of rapid delivery in omnichannel retailing
Fisher, Marshall L.
;
Gallino, Santiago
;
Xu, Joseph Jiaqi
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012177633
Saved in:
3
Offline showrooms in omnichannel retail : demand and operational benefits
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1629-1651
Persistent link: https://www.econbiz.de/10011855647
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