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~person:"Garcia, Helio F."
~person:"Melewar, T. C."
~subject:"Öffentlichkeitsarbeit"
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Search: subject_exact:"Corporate reputation"
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Öffentlichkeitsarbeit
Corporate reputation
51
Firmenimage
51
Public relations
25
Brand management
20
Markenführung
20
Unternehmenskultur
20
Corporate culture
19
Brand architecture
12
Markenarchitektur
12
Reputation
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
8
Markenimage
8
Corporate Social Responsibility
6
Corporate image
6
Corporate social responsibility
6
Corporate identity
5
Kommunikation
5
Marketing
5
Marketing management
5
Marketingmanagement
5
Communication
4
Image
4
Prestige
4
Strategisches Management
4
Unternehmen
4
Betriebliche Wertschöpfung
3
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
3
Corporate communication
3
Firm performance
3
Higher education institution
3
Hochschule
3
Internal communication
3
International competition
3
Internationaler Wettbewerb
3
Interne Kommunikation
3
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Undetermined
14
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Article
18
Book / Working Paper
7
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Article in journal
20
Aufsatz in Zeitschrift
20
Collection of articles of several authors
3
Lehrbuch
3
Sammelwerk
3
Textbook
3
Aufsatzsammlung
1
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Language
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English
25
Author
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Garcia, Helio F.
Melewar, T. C.
Balmer, John M. T.
11
Bang, Nguyen
8
Foroudi, Pantea
8
Podnar, Klement
8
Coombs, W. Timothy
7
Carroll, Craig E.
6
Dennis, Charles
5
Lies, Jan
5
Balmer, John M.T.
4
Ingenhoff, Diana
4
Kitchen, Philip J.
4
Lee, Jung Wan
4
Niederhäuser, Markus
4
Rosenberger, Nicole
4
Siano, Alfonso
4
Aula, Pekka
3
Becker, Kip
3
Bihler, Ulrich
3
Chung, Angie
3
Claeys, An-Sofie
3
Conte, Francesca
3
Cuomo, Maria Teresa
3
Doorley, John
3
Dowling, Grahame R.
3
Eisenegger, Mark
3
Elsbach, Kimberly D.
3
Garcia, Helio Fred
3
Hetze, Katharina
3
Hofmann, Thorsten
3
Huang-Horowitz, Nell C.
3
Höbel, Peter
3
Kinter, Achim
3
Komodromos, Marcos
3
Kreutzer, Ralf T.
3
Langham, Tony
3
Pang, Augustine
3
Pfarrer, Michael D.
3
Puncheva-Michelotti, Petya
3
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Published in...
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Journal of business research : JBR
4
Journal of marketing communications
3
Qualitative market research : an international journal
3
International studies of management and organization
2
The journal of brand management : an international journal
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
25
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
3
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
6
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
7
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
8
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
9
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
10
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
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