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~person:"Gardberg, Naomi A."
~subject:"Performance-Messung"
~subject:"Public relations"
~subject:"United States"
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Performance-Messung
Public relations
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Corporate reputation
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Firmenimage
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Gardberg, Naomi A.
Melewar, T. C.
23
Balmer, John M. T.
12
Foroudi, Pantea
9
Podnar, Klement
9
Bang, Nguyen
8
Carroll, Craig E.
7
Coombs, W. Timothy
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Lee, Jung Wan
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Niederhäuser, Markus
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Pollock, Timothy G.
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Ruzic, Dimitrije
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Corporate reputation review : an international journal
2
Business & society
1
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ECONIS (ZBW)
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Corporate reputation : fashion, fad, or phenomenon?
Gardberg, Naomi A.
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 177-180
Persistent link: https://www.econbiz.de/10011794892
Saved in:
2
Who boycotts whom? : marginalization, company knowledge, and strategic issues
Gardberg, Naomi A.
;
Newburry, William
- In:
Business & society
52
(
2013
)
2
,
pp. 318-357
Persistent link: https://www.econbiz.de/10009769232
Saved in:
3
RepTrak™ pulse : conceptualizing and validating a short-form measure of corporate reputation
Ponzi, Leonard J.
;
Fombrun, Charles J.
;
Gardberg, Naomi A.
- In:
Corporate reputation review : an international journal
14
(
2011/12
)
1
,
pp. 15-35
Persistent link: https://www.econbiz.de/10009162081
Saved in:
4
How do individuals construct corporate reputations? : examining the effects of stakeholder status and firm strategy on cognitive elaboration and schema complexity about firm perfor...
Gardberg, Naomi A.
-
2001
Persistent link: https://www.econbiz.de/10010506209
Saved in:
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