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~person:"Gardner, David M."
~person:"Subramaniam, Chandrasekar"
~type:"article"
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Gardner, David M.
Subramaniam, Chandrasekar
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3
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1
Gardner, David M
1
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1
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Consumer behavior : contemporary research in action
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European journal of marketing : EJM
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Journal of retailing
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Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
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1
Product marketing on the internet
Subramaniam, Chandrasekar
;
Shaw, Michael J.
;
Gardner, …
-
2000
Persistent link: https://www.econbiz.de/10001449607
Saved in:
2
A contingency approach to marketing high technology products
Gardner, David M.
;
Johnson, Frank
;
Lee, Moonkyu
; …
- In:
European journal of marketing : EJM
34
(
2000
)
9-10
,
pp. 1053-1077
Persistent link: https://www.econbiz.de/10006093367
Saved in:
3
World food needs and "new proteins"
Simon, Julian Lincoln
;
Gardner, David M.
- In:
Economic development and cultural change
17
(
1969
)
4
,
pp. 520-526
Persistent link: https://www.econbiz.de/10002824245
Saved in:
4
Can Bales' interaction process analysis be used to explore consumer behavior?
Gardner, David M.
- In:
Consumer behavior : contemporary research in action
,
(pp. 258-266)
.
1971
Persistent link: https://www.econbiz.de/10002398462
Saved in:
5
Deception in advertising : a conceptual approach
Gardner, David M.
- In:
Journal of marketing
39
(
1975
)
1
,
pp. 40-46
Persistent link: https://www.econbiz.de/10002398476
Saved in:
6
An experimental investigation of the price/quality relationship
Gardner, David M.
- In:
Journal of retailing
46
(
1970
)
3
,
pp. 25-41
Persistent link: https://www.econbiz.de/10002398514
Saved in:
7
The package, legislation, and the shopper : customer behavior should determine regulations
Gardner, David M.
- In:
Business horizons
11
(
1968
)
5
,
pp. 53-58
Persistent link: https://www.econbiz.de/10002398521
Saved in:
8
The role of price in consumer choice
Gardner, David M.
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 415-433)
.
1977
Persistent link: https://www.econbiz.de/10002398556
Saved in:
9
The role of marketing research in public policy decision making
Wilkie, William L.
;
Gardner, David M.
- In:
Journal of marketing
38
(
1974
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10003001587
Saved in:
10
The package, legislation, and the shopper : Customer behavior should determine regulations
Gardner, David M.
- In:
Business Horizons
11
(
1968
)
5
,
pp. 53-58
Persistent link: https://www.econbiz.de/10005354478
Saved in:
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