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~person:"Gebauer, Heiko"
~subject:"Business-to-business marketing"
~subject:"Organisatorischer Wandel"
~subject:"Service infusion"
~subject:"Supplier relationship management"
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Business-to-business marketing
Organisatorischer Wandel
Service infusion
Supplier relationship management
Bundling strategy
35
Leistungsbündel
35
Industrie
13
Manufacturing industries
13
Business services
11
Unternehmensdienstleistung
11
Dienstleistungssektor
9
Service industry
9
Capital goods industry
8
Investitionsgüterindustrie
8
Business model
7
Geschäftsmodell
7
Servitization
6
Dienstleistungsmanagement
5
Service management
5
Strategisches Management
5
B-to-B-Marketing
4
Dienstleistung
4
Organisationsstruktur
4
Organizational structure
4
Services
4
Strategic management
4
Beziehungsmarketing
3
Dienstleistungsqualität
3
Digitalisierung
3
Digitization
3
Lieferantenmanagement
3
Organizational change
3
Product-service systems (PSS)
3
Productivity
3
Produktivität
3
Relationship marketing
3
Service quality
3
Solutions
3
Western Europe
3
Westeuropa
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Gebauer, Heiko
Kowalkowski, Christian
15
Kohtamäki, Marko
12
Ulaga, Wolfgang
10
Baines, Tim
8
Rabetino, Rodrigo
8
Raddats, Chris
8
Bigdeli, Ali Ziaee
7
Kleinaltenkamp, Michael
6
Backhaus, Klaus
5
Becker, Jörg
5
Jacob, Frank
5
Nordin, Fredrik
5
Parida, Vinit
5
Woisetschläger, David
5
Ahlert, Dieter
4
Beverungen, Daniel
4
Burton, Jamie
4
Homburg, Christian
4
Kawohl, Julian
4
Kindström, Daniel
4
Knackstedt, Ralf
4
Kropp, Eva
4
Voeth, Markus
4
Backhaus, Christof
3
Benedettini, Ornella
3
Bertini, Marco
3
Bruhn, Manfred
3
Chambolle, Claire
3
Cohen, Morris A.
3
Cornière, Alexandre de
3
Eggert, Andreas
3
Eiting, Alexander
3
Finne, Max
3
Freiling, Jörg
3
Hakanen, Taru
3
Holmlund, Maria
3
Holmström, Jan
3
Horváth, Péter
3
Kim, Sang Hyun
3
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of service management
2
Journal of business-to-business marketing
1
Journal of service research : JSR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
12
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1
Firm boundaries in servitization: Interplay and repositioning practices
Huikkola, Tuomas
;
Rabetino, Rodrigo
;
Kohtamäki, Marko
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012321916
Saved in:
2
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
3
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
4
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
5
Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
6
Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
Saved in:
7
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
8
Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10003982855
Saved in:
9
Exploring the interrelationship among patterns of service strategy changes and organizational design elements
Gebauer, Heiko
;
Fischer, Thomas
;
Fleisch, Elgar
- In:
Journal of service management
21
(
2010
)
1
,
pp. 103-129
Persistent link: https://www.econbiz.de/10003964402
Saved in:
10
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
Saved in:
1
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