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~person:"Gebauer, Heiko"
~subject:"Business-to-business marketing"
~subject:"Strategisches Management"
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Search: subject_exact:"Gebündelte Produkte"
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Business-to-business marketing
Strategisches Management
Bundling strategy
35
Leistungsbündel
35
Industrie
13
Manufacturing industries
13
Business services
11
Unternehmensdienstleistung
11
Dienstleistungssektor
9
Service industry
9
Capital goods industry
8
Investitionsgüterindustrie
8
Business model
7
Geschäftsmodell
7
Servitization
6
Dienstleistungsmanagement
5
Service management
5
B-to-B-Marketing
4
Dienstleistung
4
Organisationsstruktur
4
Organizational structure
4
Services
4
Strategic management
4
Beziehungsmarketing
3
Dienstleistungsqualität
3
Digitalisierung
3
Digitization
3
Lieferantenmanagement
3
Organisatorischer Wandel
3
Organizational change
3
Product-service systems (PSS)
3
Productivity
3
Produktivität
3
Relationship marketing
3
Service infusion
3
Service quality
3
Solutions
3
Supplier relationship management
3
Western Europe
3
Westeuropa
3
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Article
8
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8
Aufsatz in Zeitschrift
8
Case study
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1
Graue Literatur
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Language
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English
7
German
2
Author
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Gebauer, Heiko
Kowalkowski, Christian
12
Ulaga, Wolfgang
9
Kohtamäki, Marko
7
Kleinaltenkamp, Michael
6
Backhaus, Klaus
5
Jacob, Frank
5
Rabetino, Rodrigo
5
Kindström, Daniel
4
Nordin, Fredrik
4
Bertini, Marco
3
Homburg, Christian
3
Kropp, Eva
3
Kühlborn, Sven
3
Murray, Chase
3
Oliva, Rogelio
3
Parida, Vinit
3
Raj, Ritwik
3
Reinartz, Werner J.
3
Schuh, Günther
3
Sichtmann, Christina
3
Sun, Lei
3
Voeth, Markus
3
Weiber, Rolf
3
Woisetschläger, David
3
Adamson, Brent
2
Andreßen, Thomas
2
Backhaus, Christof
2
Baines, Tim
2
Becker, Jörg
2
Beverungen, Daniel
2
Beyer, Mark
2
Bharadwaj, Sundar G.
2
Bigdeli, Ali Ziaee
2
Biggemann, Sergio
2
Bollhöfer, Esther
2
Brozovic, Danilo
2
Colen, Pieter
2
Colm, Laura
2
Cova, Bernard
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service management
2
International journal of production economics
1
Journal of business-to-business marketing
1
Journal of service research : JSR
1
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
1
Source
All
ECONIS (ZBW)
9
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1
Strategy map of servitization
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Gebauer, Heiko
- In:
International journal of production economics
192
(
2017
),
pp. 144-156
Persistent link: https://www.econbiz.de/10011782334
Saved in:
2
Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
3
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
4
Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
Saved in:
5
Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10003982855
Saved in:
6
Exploitation or exploration in service business development? : insights from a dynamic capabilities perspective
Fischer, Thomas
;
Gebauer, Heiko
;
Gregory, Mike
;
Ren, …
- In:
Journal of service management
21
(
2010
)
5
,
pp. 591-624
Persistent link: https://www.econbiz.de/10008749728
Saved in:
7
Dienstleistungsstrategien in Investitionsgüterunternehmen
Gebauer, Heiko
;
Benke, Philipp
;
Fleisch, Elgar
- In:
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; …
103
(
2008
)
12
,
pp. 865-869
Persistent link: https://www.econbiz.de/10003790042
Saved in:
8
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
Saved in:
9
Die Transformation vom Produzenten zum produzierenden Dienstleister
Gebauer, Heiko
-
2004
Persistent link: https://www.econbiz.de/10002006775
Saved in:
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