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~person:"Gedenk, Karen"
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Search: subject:"promotions"
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Sales promotion
13
Verkaufsförderung
13
Consumer behaviour
6
Konsumentenverhalten
6
Preismanagement
3
Pricing strategy
3
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3
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Gedenk, Karen
Neslin, Scott A.
13
Kauhanen, Antti
12
Usman, Osly
12
Bosquet, Clément
11
Combes, Pierre-Philippe
11
Görtz, Gunnar
11
Sinitsyn, Maxim
11
Ailawadi, Kusum L.
10
Ebeling, Peter
9
Javdani, Mohsen
9
Malik, Garima
9
Bauer, Hans H.
8
Breugelmans, Els
8
Frederiksen, Anders
8
Kind, Hans Jarle
8
Lang, Ewald
8
Monroe, Kent B.
8
Mullin, Roddy
8
Zhang, Jie
8
Belch, George E.
7
Belch, Michael A.
7
Cools, Kees
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Foros, Øystein
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Heerde, Harald J. van
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Huchzermeier, Arnd
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Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
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Laeven, Luc
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Lamo, Ana
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Malshe, Avinash
7
Pfeifer, Christian
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Rajagopal
7
Zettelmeyer, Florian
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
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6
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Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing : journal of research and management
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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ECONIS (ZBW)
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1
Essays on theme and premium
promotions
Blöbaum, Tjorven
-
2020
Persistent link: https://www.econbiz.de/10012435676
Saved in:
2
Price
promotions
and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
3
Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram
;
Breugelmans, Els
;
Gedenk, Karen
;
Rolef, …
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10011833422
Saved in:
4
Consumer response to uncertain
promotions
: an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
5
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
6
Verkaufsförderung
Gedenk, Karen
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 267-283)
.
2009
Persistent link: https://www.econbiz.de/10003766063
Saved in:
7
Erfolgsmessung bei Verkaufsförderungsaktionen
Gedenk, Karen
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 1125-1145)
.
2008
Persistent link: https://www.econbiz.de/10003573383
Saved in:
8
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
9
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 345-359)
.
2006
Persistent link: https://www.econbiz.de/10003146748
Saved in:
10
Pursuing the value-conscious consumer: store brands versus national brand
promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
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