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~person:"Geiger, Ingmar"
~person:"Glynn, Mark S."
~type_genre:"Sammelwerk"
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B-to-B-Marketing
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Geiger, Ingmar
Glynn, Mark S.
Kleinaltenkamp, Michael
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ECONIS (ZBW)
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Business project management and marketing : mastering business markets
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
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2016
Persistent link: https://www.econbiz.de/10014011226
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2
Business relationship management and marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
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2015
Persistent link: https://www.econbiz.de/10010419775
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3
Fundamentals of
business-to-business
marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010507925
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4
Business-to-business
marketing management : strategies, cases and solutions
Glynn, Mark S.
(
ed.
)
-
2012
-
1st ed.
Persistent link: https://www.econbiz.de/10009534272
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