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~person:"Gendel-Guterman, Hanna"
~subject:"Handelsmarke"
~type:"article"
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Handelsmarke
Consumer behaviour
4
Konsumentenverhalten
4
Store brand
4
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Einzelhandel
2
Retail trade
2
Advertising
1
Brand
1
Buying intention
1
Corporate reputation
1
Familiarity
1
Firmenimage
1
Food retailing
1
Grocery shopping
1
Lebensmitteleinzelhandel
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
PLB proneness
1
PLB quality
1
PLB value for money
1
Personal involvement
1
Private labels' Brand image
1
Products' negative publicity
1
Public relations
1
Retailer's store image
1
Social status
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Sozialer Status
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Status consumption
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Werbung
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Gendel-Guterman, Hanna
Olbrich, Rainer
16
Dekimpe, Marnik G.
11
Martos-Partal, Mercedes
10
Yagüe Guillén, María Jésus
10
Diallo, Mbaye Fall
9
Geyskens, Inge
9
Rubio Benito, Natalia
9
Gázquez-Abad, Juan Carlos
8
Steenkamp, Jan-Benedict E. M.
7
Ahlert, Dieter
6
Bruhn, Manfred
6
Dawes, John
6
Fornari, Daniele
6
Fornari, Edoardo
6
González-Benito, Óscar
6
Grandi, Sebastiano
6
Gómez-Suárez, Mónica
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Sattler, Henrik
6
Sethuraman, Raj
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
Gielens, Katrijn
5
Grewe, Gundula
5
Martínez-López, Francisco J.
5
Möhlenbruch, Dirk
5
Wolf, Annett
5
Abril Barrie, Carmen
4
Amrouche, Nawel
4
Bauer, Hans H.
4
Boyle, Peter J.
4
Braun, Daniela
4
Choi, Seung-chan
4
Horvat, Sandra
4
Karray, Salma
4
Kenning, Peter
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The journal of product & brand management
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
The journal of consumer marketing
1
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ECONIS (ZBW)
4
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Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
2
Does consumers' personal involvement have an influence on store
brand
buying proneness?
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
Saved in:
3
Does advertising matter to store
brand
purchase intention? : a conceptual framework
Levy, Shalom
;
Gendel-Guterman, Hanna
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
Saved in:
4
Status consumption: both an antecedent and a moderator of private label
brand
proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
Saved in:
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