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~person:"Gensler, Sonja"
~person:"Heinemann, Gerrit"
~person:"Liang, Liang"
~person:"Skiera, Bernd"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Distribution channel
37
Vertriebsweg
37
Electronic Commerce
14
Online-Handel
14
Online retailing
13
Einzelhandel
12
Erfolgsfaktor
12
Retail trade
12
Success factor
12
Consumer behaviour
9
Deutschland
9
E-commerce
9
Germany
9
Mehrgleisiger Vertrieb
8
Handelsmarketing
6
Retail marketing
6
Unternehmen
6
Kundenorientierung
5
Lieferkette
5
Stationärer Handel
5
Supply chain
5
Firm performance
4
Internet marketing
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Marketing
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Online-Marketing
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Preismanagement
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Pricing strategy
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Unternehmenserfolg
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Absatzweg
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Competition
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Digitalisierung
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Digitization
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Future
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Game theory
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Handelsbetrieb
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Künstliche Intelligenz
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Spieltheorie
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Strategisches Management
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Gensler, Sonja
Heinemann, Gerrit
Liang, Liang
Skiera, Bernd
Neslin, Scott A.
11
Verhoef, Peter C.
11
Cebollada, Javier
10
Schramm-Klein, Hanna
9
Frasquet Deltoro, Marta
7
Steinmann, Sascha
7
Wagner, Gerhard
7
Zielke, Stephan
7
Jerath, Kinshuk
6
Shankar, Venkatesh
6
Arce-Urriza, Marta
5
Chen, Ying-Ju
5
Hudetz, Kai
5
Jiang, Baojun
5
Konuş, Umut
5
Mollá Descals, Alejandro
5
Schröder, Hendrik
5
Schögel, Marcus
5
Bell, David R.
4
Breugelmans, Els
4
Campo, Katia
4
Chocarro, Raquel
4
Emrich, Oliver
4
Gijsbrechts, Els
4
Harris, Patricia
4
Janssen, Maarten C. W.
4
Kalyanam, Kirthi
4
Kim, Jihyun
4
Lee, Hyun-hwa
4
Neves, Marcos Fava
4
Sabel, Hermann
4
Sesé, F. Javier
4
Sousa, Rui
4
Valentini, Sara
4
Weiser, Christoph
4
Xie, Ying
4
Yi, Zelong
4
Zaharia, Silvia
4
Acquila-Natale, Emiliano
3
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Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven
2
Asia Pacific journal of marketing and logistics
1
International journal of management and decision making : IJMDM
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
2
The effect of online and offline word-of-mouth on new product diffusion
Huang, Liqiang
;
Zhang, Jie
;
Liu, Hefu
;
Liang, Liang
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10010359555
Saved in:
3
Decisions of retail channel choices for the traditional retailer competing with a pure play online retailer
Liu, Chao
;
Zhang, Ting
;
Gou, Qinglong
;
Liang, Liang
- In:
International journal of management and decision making …
13
(
2014
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10010406310
Saved in:
4
No-Line-Systeme als höchste Evolutionsstufe des Multi-Channel-Handels
Heinemann, Gerrit
- In:
Digitalisierung und Innovation : Planung, Entstehung, …
,
(pp. 169-184)
.
2013
Persistent link: https://www.econbiz.de/10009767340
Saved in:
5
Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin
;
Lai, Kin Keung
;
Liang, Liang
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
Saved in:
6
No-Line-Systeme als höchste Evolutionsstufe des Multi-Channel-Handels
Heinemann, Gerrit
- In:
Digitalisierung und Innovation : Planung, Entstehung, …
,
(pp. 169-184)
.
2013
Persistent link: https://www.econbiz.de/10014544368
Saved in:
7
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja
;
Verhoef, Peter C.
;
Böhm, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
Saved in:
8
Einfluss der Nutzung des Online-Bankings auf das Produktnutzungsverhalten und die Profitabilität von Bankkunden
Gensler, Sonja
;
Skiera, Bernd
;
Böhm, Martin
- In:
Journal of business economics : JBE
77
(
2007
)
6
,
pp. 675-695
Persistent link: https://www.econbiz.de/10003475893
Saved in:
9
Multi-channel management and its impact on customers' purchase behavior
Skiera, Bernd
;
Gensler, Sonja
- In:
Modern concepts of the theory of the firm : managing …
,
(pp. 122-137)
.
2004
Persistent link: https://www.econbiz.de/10001802225
Saved in:
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